{"id":126,"date":"2023-05-24T10:29:01","date_gmt":"2023-05-24T10:29:01","guid":{"rendered":"http:\/\/lineup7.docker.test\/?p=126"},"modified":"2025-07-22T15:52:13","modified_gmt":"2025-07-22T15:52:13","slug":"introduction-les-customer-data-platforms","status":"publish","type":"post","link":"https:\/\/www.lineup7.fr\/blog-cdp\/podcast-data-platform-by-lineup7\/introduction-les-customer-data-platforms\/","title":{"rendered":"Introduction : Les Customer Data Platforms"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Dataplatform by LineUp7, qu\u2019est-ce que c\u2019est ?&nbsp;<\/h3>\n\n\n\n<p>C\u2019est le 1er podcast fran\u00e7ais enti\u00e8rement consacr\u00e9 au sujet des Customer Data Platforms. Tous les 15 jours, un expert vient y partager son exp\u00e9rience et sa vision, pour aider \u00e0 comprendre l\u2019impact des CDP sur le marketing et sur la strat\u00e9gie globale de l\u2019entreprise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Les Customer Data platforms<\/h3>\n\n\n\n<p>Saviez que le march\u00e9 des CDP est aujourd\u2019hui de 2 milliards d\u2019\u20ac, et qu\u2019on l\u2019estime \u00e0 8 milliards dans 4 ans ? En plein boom, les Customer Data platforms permettent aujourd\u2019hui aux marketeurs de reprendre la main pour concevoir et piloter des exp\u00e9riences v\u00e9ritablement omnicanales.<\/p>\n\n\n\n<p>Pour vous qui \u00eates expert marketing, vous avez certainement d\u00e9j\u00e0 entendu parler des CDP. Peut-\u00eatre m\u00eame en \u00eates-vous utilisateur. Aujourd\u2019hui, vous vous demandez probablement si les CDP repr\u00e9sentent une simple innovation technologique, ou au contraire une lame de fond qui peut radicalement changer la fa\u00e7on d\u2019appr\u00e9hender le marketing.<br>Si vous vous posez toutes ces questions, que vous vous interrogez sur les usages, les enjeux, le potentiel, et l\u2019implication des CDP en termes de m\u00e9tiers, de comp\u00e9tences et d\u2019organisations : vous \u00eates au bon endroit.<br>Je vous souhaite la Bienvenue dans Data Platform, le 1er podcast fran\u00e7ais consacr\u00e9 aux CDP.<\/p>\n\n\n\n<p>Dans ce podcast, nous sommes all\u00e9s interviewer des experts pour essayer de comprendre le changement de paradigme qui s\u2019op\u00e8re aujourd\u2019hui.<br>Ils sont \u00e9diteurs de solutions, directeurs d\u2019agences de conseil, utilisateurs, ou professeurs sp\u00e9cialis\u00e9s en innovation marketing. Et ils partagent leur vision pour d\u00e9crypter le sujet en quelques minutes. Tous les 15 jours, nous vous proposons des entretiens \u00e0 la fois courts et experts pour explorer le monde des CDP avec l\u2019un de ses acteurs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Olivier, co-fondateur de LineUp7<\/h3>\n\n\n\n<p>Nous vous donnons donc RV aujourd&#8217;hui pour le 1EP de Data Platform consacr\u00e9 aux enjeux actuels des CDP. Pour l\u2019occasion, nous donnerons la parole \u00e0 Olivier Guyomard, co-fondateur de LineUP7 et expert en R&amp;D.<\/p>\n\n\n\n<p>Pour ne manquer aucun \u00e9pisode, vous pouvez d\u2019ores et d\u00e9j\u00e0 vous abonner au podcast OU \u00e0 notre page <a href=\"https:\/\/www.linkedin.com\/company\/lineup-7\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn LineUP7<\/a>. Vous pouvez \u00e9galement nous retrouver sur toutes vos applis et plateformes de podcasts.&nbsp;<\/p>\n\n\n\n<p>Ce podcast vous est propos\u00e9 par l\u2019agence de Data Marketing LineUP7, pionni\u00e8re sur l\u2019utilisation et la recommandation de CDP.&nbsp;<\/p>\n\n\n\n<p>Il a \u00e9t\u00e9 con\u00e7u par Fleur Chr\u00e9tien et r\u00e9alis\u00e9 par Monkey Sound Studio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dataplatform by LineUp7, qu\u2019est-ce que c\u2019est ?&nbsp; C\u2019est le 1er podcast fran\u00e7ais enti\u00e8rement consacr\u00e9 au sujet des Customer Data Platforms. Tous les 15 jours, un expert vient y partager son exp\u00e9rience et sa vision, pour aider \u00e0 comprendre l\u2019impact des CDP sur le marketing et sur la strat\u00e9gie globale de l\u2019entreprise. Les Customer Data platforms [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-data-platform-by-lineup7"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introduction : Les Customer Data Platforms - Data Platform by LineUP7<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lineup7.fr\/blog-cdp\/podcast-data-platform-by-lineup7\/introduction-les-customer-data-platforms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introduction : Les Customer Data Platforms - Data Platform by LineUP7\" \/>\n<meta property=\"og:description\" content=\"Dataplatform by LineUp7, qu\u2019est-ce que c\u2019est ?&nbsp; C\u2019est le 1er podcast fran\u00e7ais enti\u00e8rement consacr\u00e9 au sujet des Customer Data Platforms. 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