{"id":331,"date":"2023-06-08T09:32:18","date_gmt":"2023-06-08T09:32:18","guid":{"rendered":"http:\/\/lineup7-blog.zynala.eu\/?p=331"},"modified":"2025-07-22T15:55:25","modified_gmt":"2025-07-22T15:55:25","slug":"focus-sur-une-cdp-du-marche-la-solution-cle-en-main-imagino","status":"publish","type":"post","link":"https:\/\/www.lineup7.fr\/blog-cdp\/podcast-data-platform-by-lineup7\/focus-sur-une-cdp-du-marche-la-solution-cle-en-main-imagino\/","title":{"rendered":"Focus sur une CDP du march\u00e9 : la solution Cl\u00e9 en main Imagino"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Dataplatform by LineUp7, qu\u2019est-ce que c\u2019est ?&nbsp;<\/h3>\n\n\n\n<p>C\u2019est le 1er podcast fran\u00e7ais enti\u00e8rement consacr\u00e9 au sujet des Customer Data Platforms. Tous les 15 jours, un expert vient y partager son exp\u00e9rience et sa vision, pour aider \u00e0 comprendre l\u2019impact des CDP sur le marketing et sur la strat\u00e9gie globale de l\u2019entreprise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Arnaud Chapis, co-fondateur et COO Imagino<\/h3>\n\n\n\n<p>Dans ce 4e \u00e9pisode, Arnaud Chapis, co-fondateur et COO de la CDP Imagino, nous parle besoins clients, use cases, \u00e9volutions du march\u00e9 et solutions CDP.&nbsp;<\/p>\n\n\n\n<p>En 5 ans, le march\u00e9 des CDP a subi une tr\u00e8s forte croissance. D\u2019o\u00f9 un univers de plus en plus concurrentiel, qui oblige les \u00e9diteurs de solutions \u00e0 innover en permanence.&nbsp;<\/p>\n\n\n\n<p>Comment la solution cl\u00e9 en main Imagino se positionne-t-elle sur ce march\u00e9 ? Quelle est sa valeur ajout\u00e9e par rapport aux autres solutions ? Comment envisage-t-elle l\u2019avenir ? C\u2019est ce que nous explique Arnaud Chapis. En \u00e9voquant ses clients et Use Cases d\u00e9terminants, Arnaud nous permet de comprendre les usages concrets de la plateforme et les b\u00e9n\u00e9fices clients.&nbsp;<\/p>\n\n\n\n<p>Il \u00e9voque \u00e9galement les nouveaux d\u00e9fis d\u2019Imagino, \u00e0 la fois technologiques, business et culturels. Car au-del\u00e0 de la conqu\u00eate de nouveaux march\u00e9s, Imagino se positionne sur un enjeu d\u2019acculturation. Objectif : accompagner les changements organisationnels des entreprises (en d\u00e9silotant les organisations) pour instaurer une approche Client Centric gr\u00e2ce \u00e0 la Data.<\/p>\n\n\n\n<p>Cet \u00e9pisode vous est propos\u00e9 par LineUP7.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dataplatform by LineUp7, qu\u2019est-ce que c\u2019est ?&nbsp; C\u2019est le 1er podcast fran\u00e7ais enti\u00e8rement consacr\u00e9 au sujet des Customer Data Platforms. Tous les 15 jours, un expert vient y partager son exp\u00e9rience et sa vision, pour aider \u00e0 comprendre l\u2019impact des CDP sur le marketing et sur la strat\u00e9gie globale de l\u2019entreprise. Arnaud Chapis, co-fondateur et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-data-platform-by-lineup7"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Focus sur une CDP du march\u00e9 : la solution Cl\u00e9 en main Imagino - Data Platform by LineUP7<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lineup7.fr\/blog-cdp\/podcast-data-platform-by-lineup7\/focus-sur-une-cdp-du-marche-la-solution-cle-en-main-imagino\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Focus sur une CDP du march\u00e9 : la solution Cl\u00e9 en main Imagino - Data Platform by LineUP7\" \/>\n<meta property=\"og:description\" content=\"Dataplatform by LineUp7, qu\u2019est-ce que c\u2019est ?&nbsp; C\u2019est le 1er podcast fran\u00e7ais enti\u00e8rement consacr\u00e9 au sujet des Customer Data Platforms. 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