Background

Adagio, a joint venture of Accor and Pierre et Vacances Center Parcs groups, is the no. 1 aparthotel in Europe with the largest network of European aparthotels.

After redesign of their site, Adagio now has a branded website with greater flexibility.

In order to optimize the performance of their new site and encourage booking, AB testing and analysis of their pages have naturally emerged as the best options.

Issues

Better understand user behaviour.

Being able to implement initial optimizations quickly with impactful recommendations that are easy to implement.

Increase the conversion rate by 0.5 pts by the end of the year (in about 8 months).

Our involvement

Site analytics audit > identify priority pages for improvement.

Behavioural analysis of prioritised pages to understand user paths and trouble spots.

Backlog of recommendations ordered according to expected impact and difficulty of implementation.

Test the recommendations using AB Tasty and then deploy the winning versions on all traffic while they are being implemented on the site.

Highlighting promotional offers (e.g. countdown banner) using engagement modules on AB Tasty.

We are still supporting Adagio:

– Proposal and implementation of recommendations (with a mobile focus)
– Support on planned developments (advice, analyzes, AB redirect tests)
– More targeted analyzes (segments, …)

+25%

conversion on desktop for the first 4 months of support

+150K€
generated directly from the tests
1M€
Projection: More than €1 million up over the year thanks to the optimisations we trialled.