Build your Data capital
Collect on all channels, reconcile digital data and CRM, make sense of strong and weak signals to improve customer knowledge and strategy customisation,
modelling to anticipate / predict behaviours, etc.
Data Strategy
Active Data Diagnostics
Organisation & Governance
Data Governance
Data Marketing Roadmap
Datalab
Definition of the strategic parameters
Definition of organisation & processes
Setting up Datalake
Data collection
Offline and online data collection
Data convergence
GDPR
IA & Data Science
Segments / Scores
AI
Recommendation engines
Insights
Profiling / Personae
Our clients
LineUP7's solution:
1st Party Data Platform
A Consumer Insight & Activation platform that reconciles all available data sources, online and offline, providing a 360-degree view of your consumers, the ability to analyse their journeys and predict their behaviour, and the ability to target these audiences via activation channels using a 'test & learn' approach.
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